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Gianluca Amato // Lato Società Benefit

Gianluca Amato // Lato Società Benefit
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Lato Società Benefit

Why Designing the Service is only 1/2 of Service Design

Photo by Markus Spiske on Unsplash

4 min readMar 3, 2021

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Why Designing the Service is only 1/2 of Service Design

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Gianluca Amato // Lato Società Benefit
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Lato Società Benefit

You can’t measure Impact with short-term metrics.

Financial is just a department. And not even the best looking one.

4 min readJan 28, 2021

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You can’t measure Impact with short-term metrics.

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Gianluca Amato // Lato Società Benefit
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Lato Società Benefit

The only kind of Feedback you can reasonably give

Try this simple feedback tip, and things will change for good.

3 min readJan 26, 2021

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The only kind of Feedback you can reasonably give

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Gianluca Amato // Lato Società Benefit
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Lato Società Benefit

Moments that Matter 101: a 2-minutes guide with everything you MUST know to offer great experiences

Welcome to the Experience Economy.

5 min readJan 21, 2021

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Moments that Matter 101: a 2-minutes guide with everything you MUST know to offer great experiences

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Gianluca Amato // Lato Società Benefit

Can the Pandemic justify a terrible Customer Experience?

No, it can’t. Unless…

4 min readJan 19, 2021

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Can the Pandemic justify a terrible Customer Experience?

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Gianluca Amato // Lato Società Benefit
in
Lato Società Benefit

12 — Why GPT-3 is not the Revolution you think

It’s the other one.

7 min readJan 14, 2021

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12 — Why GPT-3 is not the Revolution you think

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Gianluca Amato // Lato Società Benefit
in
Lato Società Benefit

Who needs traditional B2B fairs?

Three simple question to build your new best-selling events.

5 min readJan 12, 2021

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Who needs traditional B2B fairs?

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Gianluca Amato // Lato Società Benefit
in
Lato Società Benefit

You think you need the perfect Job Ad to find Talents. Think again

In order to recruit Talents you just need this simple question.

6 min readJan 7, 2021

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You think you need the perfect Job Ad to find Talents. Think again

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Gianluca Amato // Lato Società Benefit
in
Lato Società Benefit

Your Company doesn’t need A Purpose.

Corporate People have three possible reactions to the word ‘purpose’. Which one is yours?

4 min readJan 5, 2021

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Your Company doesn’t need A Purpose.

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Gianluca Amato // Lato Società Benefit

The Big RE–SET Year (…is it really?)

In the imagination of many, Reset is a button.

1 min readJan 4, 2021

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The Big RE–SET Year (…is it really?)

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Gianluca Amato // Lato Società Benefit

Gianluca Amato // Lato Società Benefit

Writer and Semantic Specialist that designs people’s interactions between Words and Experiences. Lato Benefit Corp Co-Founder.

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